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The rise of supermodels with mega brand deals

Lucy Forsyth
·
June 13, 2024
·
Entertainment, Galleries

- An Everyday Narrative Gallery Special -

The world of modeling has transformed dramatically over the past few decades, evolving from a glamorous but often financially precarious career into a lucrative business opportunity. Supermodels today are not just faces on magazine covers but powerful brand ambassadors with mega deals that make them millions.

Traditional fashion and beauty campaigns

Andrea Raffin/Shutterstock

These partnerships go beyond traditional fashion and beauty campaigns, encompassing diverse industries such as technology, wellness, and lifestyle.

In this gallery, we delve into the Top 30 highest-paid supermodels of 2024 and highlight their collaborations and partnerships with global brands.

1. Kendall Jenner - $40 Million

Andrea Raffin/Shutterstock

Kendall Jenner has solidified her status as the highest-paid supermodel in 2024, earning an impressive $40 million. Known for her work with major brands like Estée Lauder, Calvin Klein, and Versace, Jenner’s massive social media following amplifies her influence and appeal. Her strategic use of Instagram and other platforms has made her a favourite for high-end endorsements and collaborations, ensuring she stays at the top of the modelling world.

2. Chrissy Teigen - $38 Million

Lev Radin/Shutterstock

Chrissy Teigen’s $38 million earnings reflect her diverse portfolio, which includes modelling, cookbooks, and television. Teigen has partnered with brands like BECCA Cosmetics and Pampers, leveraging her relatable persona and strong online presence. Her authenticity and engagement with fans make her an attractive partner for a wide range of brands, boosting her income significantly.

3. Gisele Bündchen - $33 Million

S_Bukley/Shutterstock

Despite retiring from the runway, Gisele Bündchen remains a top earner with $33 million. Her enduring appeal comes from long-term contracts with brands like Chanel, Pantene, and her own line of eco-friendly products. Bündchen’s commitment to sustainability and wellness resonates with consumers, maintaining her relevance and high earning potential.

4. Rosie Huntington-Whiteley - $32 Million

DFree/Shutterstock

Rosie Huntington-Whiteley’s $32 million income is bolstered by her own beauty line, Rose Inc., and collaborations with brands like Marks & Spencer. Her business acumen and striking beauty have made her a staple in both fashion and entrepreneurship, blending traditional modelling with modern brand partnerships.

5. Cara Delevingne - $31 Million

Lev Radin/Shutterstock

Cara Delevingne’s earnings of $31 million come from a mix of modelling, acting, and endorsements. Known for her work with Burberry, Chanel, and Puma, Delevingne’s versatile talent and unique look keep her in high demand. Her ventures into film and television also contribute to her robust financial profile.

6. Adriana Lima - $30 Million

Tinseltown/Shutterstock

Adriana Lima, with $30 million in earnings, is one of the longest-running Victoria’s Secret Angels. Her contracts with Maybelline and involvement in high-profile campaigns for brands like Puma ensure her place among the highest-paid models. Lima’s timeless beauty and professional longevity are key to her continued success.

7. Gigi Hadid - $30 Million

Lev Radin/Shutterstock

Gigi Hadid’s $30 million income is fuelled by her work with Maybelline, Tommy Hilfiger, and Reebok. Hadid’s ability to blend high fashion with commercial appeal has made her a favourite for brands looking to reach a broad audience. Her collaborations often sell out, demonstrating her strong market influence.

8. Bella Hadid - $25 Million

Lev Radin/Shutterstock

Bella Hadid, earning $25 million, continues to dominate the fashion scene with deals from Dior, Bulgari, and TAG Heuer. Known for her edgy and versatile style, Hadid’s presence in major campaigns and fashion shows keeps her at the forefront of the industry, appealing to both luxury and youth markets.

9. Joan Smalls - $26 Million

Jamie Lamor Thompson/Shutterstock

Joan Smalls’ $26 million earnings are a testament to her work ethic and versatility. As a runway expert and campaign star for Estée Lauder, Moschino, and more, Smalls bridges high fashion and commercial modelling seamlessly. Her consistent presence on the runway and in major ads secures her top-tier status.

10. Liu Wen - $19 Million

FashionStock.com/Shutterstock

Liu Wen, earning $19 million, is the first Chinese model to walk the Victoria’s Secret Fashion Show and has contracts with Estee Lauder and La Perla. Her influence extends beyond modelling, serving as a cultural ambassador and breaking barriers for Asian models in the industry.

11. Candice Swanepoel - $25 Million

Andrea Raffin/Shutterstock

Candice Swanepoel, with $25 million in earnings, remains a favourite for Victoria’s Secret and other major brands like Versace and Givenchy. Her consistent work in high fashion and commercial campaigns highlights her enduring appeal and versatility in the modelling world.

12. Doutzen Kroes - $35 Million

Andrea Raffin/Shutterstock

Doutzen Kroes’ $35 million earnings come from her long-term relationships with L’Oréal and Victoria’s Secret. Kroes’ classic beauty and professional demeanour have made her a staple in both runway shows and advertising campaigns, ensuring her lasting success in the industry.

13. Karlie Kloss - $13 Million

Magicinfoto/Shutterstock

Karlie Kloss, earning $13 million, is not just a model but an entrepreneur and advocate for women in tech. Her partnerships with L’Oréal, Adidas, and her coding initiative “Kode With Klossy” showcase her diverse talents and commitment to empowering young women, enhancing her brand value.

14. Natalia Vodianova - $18 Million

Denis Makarenko/Shutterstock

Natalia Vodianova’s $18 million earnings reflect her work with brands like Guerlain and Etam, as well as her philanthropic efforts. Known as the “Supernova,” Vodianova’s ability to combine modelling with social causes sets her apart and adds depth to her brand partnerships.

15. Ashley Graham - $14 Million

Debby Wong/Shutterstock

Ashley Graham, with $14 million in earnings, has redefined beauty standards in the industry. Her work with brands like Swimsuits For All and Revlon emphasizes inclusivity and body positivity, making her a trailblazer and role model for aspiring models of all sizes.

16. Irina Shayk - $13 Million

TaniaVolobueva/Shutterstock

Irina Shayk’s $13 million earnings come from her high-profile campaigns with brands like Intimissimi, Burberry, and Versace. Shayk’s exotic beauty and strong runway presence keep her in demand, while her work in film and television adds to her multifaceted appeal.

17. Josephine Skriver - $12 Million

Andrea Raffin/Shutterstock

Josephine Skriver, earning $12 million, is known for her work with Victoria’s Secret and partnerships with brands like Maybelline and H&M. Skriver’s relatable personality and advocacy for LGBTQ+ rights enhance her marketability and connection with a broad audience.

18. Lily Aldridge - $8 Million

Lev Radin/Shutterstock

Lily Aldridge’s $8 million earnings reflect her steady work with Victoria’s Secret and high-fashion campaigns for brands like Bulgari and Michael Kors. Aldridge’s classic beauty and professional reputation make her a reliable choice for both fashion and lifestyle brands.

19. Taylor Hill - $6 Million

DFree/Shutterstock

Taylor Hill, with $6 million in earnings, has quickly risen through the ranks with her work for Victoria’s Secret, Lancôme, and several high-fashion designers. Hill’s youthful energy and distinct look resonate with both luxury brands and a younger audience.

20. Romee Strijd - $5 Million

Ovidiu Hrubaru/Shutterstock

Romee Strijd’s $5 million earnings highlight her successful tenure with Victoria’s Secret and campaigns for brands like Alexander McQueen and Carolina Herrera. Strijd’s elegant presence and social media savvy make her a favourite among fashion brands looking to connect with modern consumers.

21. Barbara Palvin - $4 Million

Andrea Raffin/Shutterstock

Barbara Palvin, earning $4 million, has secured deals with Armani, L’Oréal, and Victoria’s Secret. Her fresh-faced beauty and vibrant personality have helped her maintain a strong presence in both fashion and commercial modelling, appealing to a global audience.

22. Elsa Hosk - $4 Million

Andrea Raffin/Shutterstock

Elsa Hosk, with $4 million in earnings, is known for her work with Victoria’s Secret and high-fashion campaigns for brands like Dior and Dolce & Gabbana. Hosk’s striking features and runway prowess keep her in demand among top designers and fashion houses.

23. Soo Joo Park - $3.5 Million

magicinfoto/Shutterstock

Soo Joo Park’s $3.5 million earnings reflect her success with brands like L’Oréal, Chanel, and Moschino. As a prominent Asian model, Park’s unique look and dynamic style have made her a standout in the fashion industry, breaking barriers and setting new trends.

24. Sara Sampaio - $3 Million

Andrea Raffin/Shutterstock

Sara Sampaio, earning $3 million, is celebrated for her work with Victoria’s Secret and campaigns for brands like Giorgio Armani and Balmain. Sampaio’s Mediterranean beauty and strong work ethic have secured her a place among the top-earning models.

25. Martha Hunt - $3 Million

Andrea Raffin/Shutterstock

Martha Hunt’s $3 million earnings come from her steady work with Victoria’s Secret and collaborations with brands like Free People and Max Mara. Hunt’s all-American charm and professionalism make her a versatile and reliable model in the industry.

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